Digital Marketing Trends to act on in 2020
Digital marketing trends simply cannot be ignored. No one is arguing the power of actual marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product, service, and domains that they offer. But times have changed, and while the need for marketing is still important, where that marketing is most real has changed a lot.
If you want to go where the people are, you need to be active online via Social media (Facebook, Linkedin, Twitter, Instagram, etc.). The influence of the digital landscape has been steadily rising from the ’90s, and now, just a few eras later, it is a main essential environment for the enormous majority of people on the planet.
Social Media, content and the easiness of creating or consuming digital content have made the internet the place to be. So if you want to market to your audience online, how you should do it.
In this blog, we discover the top trends digital marketers should know.
Chatbots are programmed to emulate live chat and talk with customers.
The Chatbots have the ability to take care of all the things right from asking about the customer’s needs to answering queries the customer might have.
Every customer thinks a quick and responsive service when they approach a website.
Speedy response, precise results and an answer to all their queries, this is what a customer expects. All these services are provided by the Chatbots.
Chatbots are so well automated that they can give a number of responses to all the possible queries a customer can have. These questions are most likely to be asked and their responses are programmed in the database of the Chatbots.
Interactive Video Content is a new Audience
Videos have exploded as a marketing trend in the last few years. Take for example YouTube celebrities. Some creators have become worldwide sensations. Today’s digital marketing trends focus on video to keep engaging your audience over time.
Causes why you need to be using videos to promote your company.
1. More Conversions: When it comes to running an online marketing campaign, the ultimate metric that matters is the conversion rate. Because if you’re not converting your prospects into leads or customers, your business isn’t growing, it’s as simple as that.
2. Video Builds Trust: Trust is the foundation of conversions and sales. But creating trust should be an aim for the individual. The total conception of content marketing is grounded in trust and building long-term relationships. Live videos can promote trust as well. Some consumers are still doubtful about buying products and services on the internet because they fear fraud and cheating. But actual marketing videos showcase your products in a familiar form.
3. Videos boost your conversions and purchases: If videos make you more visible, more trustful and transparent, and connect you with your audience, then you can certainly expect to get more business out of them, right? Right! There are numbers backing this up, too. When relating a website that doesn’t use video with one that does, the site without it has an average conversion rate of 3.1%. The website that does use videos shows a remarkable difference and its average conversion rate is 5.2%.
Voice Communication with New Audience
Conducting a voice search is very different from typing a query, particularly in the results. When a person executes a text-based search, the screen shows one page at a time the results. But when anyone requests a device to conduct a search and the device replies verbally, it may only give a few choices at most, and frequently, they supply just one choice.
That means that preparing for voice searches is going to require a different approach, but it’s one area of digital marketing trends for 2020 that can’t be ignored because people are relying on it now more than ever. Customers are spending voice to discover, consume and act on information. To take benefits of this fast-moving trend, marketers required to research what questions customers are asking and offer content in formats that are informal for voice search technologies to convey.
Consumer Privacy and Data Protection
Influencer marketing is a new digital marketing trend entered in the market, taking the idea of the celebrity testimonial and placing it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.
Whereas Instagram influencer marketing is a much-known strategy, there are many other networks that are growing for influencers. According to Adweek, the industry is set to reach $10 billion in worth by 2020. Other networks like Snapchat, YouTube have their own set of influencers with different demographics.